Thursday, June 28, 2007

Revenue and Cash Payouts

Some Notes From Update : June 27, 2007 at 4:56 am
  • We are crossing 20% activation and hope to exceed 50% by the end of the summer. New verified Member signups are back near record levels and growing.

Now that we are more comfortable with the website stability, we will also begin updating the website more frequently again.

  • As far as the ads go, I am pleased to announce that we have just reached an agreement to make major improvements toward increased Viewbar revenue.

As noted earlier, we launched the Viewbar and our ad volume swamped the ad server of our third party supplier. While it has improved, the current system is still not working up to the standards needed (weak rotation ability and unable to connect properly with several networks). Given that the current state of affairs makes it difficult to implement our search, profile and geographic targeting (which are necessary to make Viewbar ads effective), we sought a new arrangement which will give all that to AGLOCO. This will take 5 to 6 weeks to be activated. As a result, revenue for the months of June and July will be low, as the current system cannot be improved any faster.

  • We will also have the ability for an AGLOCO online ad auction system like Google’s AdSense so advertisers will be able to buy Viewbar ads directly.
Our new ad system will have a country specific system for advertisers (we are told that this will be available at the end of the summer and not for all countries). At that point we will likely have to ask each Member for a language preference to make the advertisers aware. Keep in mind that it is very costly to support multiple languages, so additional supported languages will probably not be forthcoming before that.
  • In order to reach profitability quickly (which is necessary to make cash distributions to Members - as I will detail below), we keep AGLOCO expenses to a minimum.
Members often ask when they will be paid by AGLOCO, and how much they will be paid. I must admit that I have a bit of hesitation to address this issue, only because I do not want Members to misunderstand anything I say and/or take it as a “promise or prediction” of what AGLOCO will exactly do in the future. So, I will write the following with the disclaimer that everything I say below, specifically regarding when Members will be paid or how much, is only an illustration and does not constitute a promise of any sort.
Here is some information about cash payments in “FAQ” form.
The simple answer is that it depends on “when AGLOCO makes enough money to both pay Members and be a sustainable business”. But, by using the Viewbar you are accumulating credit towards the cash payments right now (more on that below).
Also, as some Members have correctly pointed out, AGLOCO’s early revenue will not immediately translate into cash distributions to Members. While we do not know how large our the cash payouts will not begin until there is a comfortable balance between AGLOCO’s free cash flow and AGLOCO’s expenses. It is important to add that all Members will begin to accumulate hours from when they first start using the Viewbar (and referral hours will also be earned). Those hours will not be wasted. Both overall hours and monthly hours will be used in determining distributions to Members
-Cash Distributions: To be a sustainable entity in the long term, AGLOCO makes Member cash distributions from its positive cash flow (revenue minus costs).
-AGLOCO will be keeping Members informed of our financials (after a few months, when we start getting realistic numbers) so they can track our progress on this. At this point, if our new ad system is operational in August, we should be able to give meaningful numbers for September.
Before the cash payments begin we will verify your billing information and ask you to specify how you would like to be paid. We currently plan to have several forms of payment available, including check, direct deposit, and PayPal. Remember that only one account per Member is allowed.
Yes, a minimum will be required to keep transfer costs down. All sums not distributed are accumulated in the Member’s AGLOCO account until the minimum is reached.
So, here are three of the potential ways AGLOCO can pay Members. As you know, when you use the Viewbar you accumulate hours (currently up to 5 hours/month, and plus a credit of referral hours at a 25% rate). These hours, both your monthly totals and your overall accumulated hours, are the basis for cash distributions.

1-Monthy Viewbar hours: Based on the hours you and your referrals surf each month, you will get a share of the “distribution pie”. Your share is equal to your percentage of the total hours accumulated by all Members (including referral hours).
How would this work? Here is a hypothetical example. Suppose in a given month AGLOCO distributes $100,000 for that month’s hour accumulation. Also suppose that the total hours all Members have accumulated that month is 1,000,000 hours. This means that AGLOCO would pay $0.10 for each hour you are credited with that month. So in this example if you had accumulated (yourself plus referrals) 500 hours that month, you would be paid $50.

2-Total Viewbar hours: AGLOCO may also pay in the same manner as above based on total accumulated hours. This would “weight” the payment more towards those Members who joined and began accumulating hours earlier (including the time before the cash payouts have begun).

3-AGLOCO buying Hours for Cash: Here’s how it would work. AGLOCO would set a price per hour (say, $0.15), and we allow Members to sell their hours back to us at that rate. There would likely be a minimum number of hours you could sell. For instance, AGLOCO may only allow you to sell in 100-hour blocks. Hours that you sell would be deducted from your total accumulated hours for future distributions.
Our website talks about paying Members in “cash and shares”. As I’ve said before, I need to stay away from talking about “shares” in this blog. The lawyers would kill me if I went anywhere near talking about it because it is too easy to unwittingly violate a country’s securities laws.
  • AGLOCO is not a “get rich quick” scheme and never will be. By steadily using the Viewbar and building a sustainable business, we can make sure that Members will get distributions for years and years as we improve the usefulness of the Viewbar as a part of each Member’s desktop.
Brian Greenwald
AGLOCO Development Team

Tuesday, June 12, 2007

Walk Before Running


6/18 1:05AM PDT) Update:

We have now made the Viewbar available for download on tucows.com, a trusted software download website. The download button on your account page should now point to the Viewbar download page on tucows. This should help free up our servers to accommodate the website traffic. We will continue to monitor this.

( You can download your viewbar immediately using the link below:

http://www.tucows.com/get/513386_205985 )

(6/13 9:31PM PDT) Update:

We just initiated the auto-upgrade for the Viewbar software to v1.03. This has fixes to many of the stability bugs some Members have experienced. If you previously experienced problems with your Viewbar, try running it again now with this updated version and it should work.

Our stats tell us that most currently active Viewbars seem to have been updated just fine by now. If you get a message telling you that your Viewbar has expired, restart the Viewbar and it should initiate the automatic upgrade. If that still doesn’t work, right-click the AGLOCO icon in the Windows task bar (a green “o”) and select “options”. Then click the button to “check for updates” in the “General” tab.

For this update we made some changes that require we simultaneously invalidate the old Viewbar version for stability reasons, but most future auto-updates will occur seamlessly.

  • Now that AGLOCO has launched the Viewbar (we released it on June 4th so we are 8 days “old”), we should start to make steady progress. Here’s a big picture view of where we’re going over the next few months. I see things in three major phases, with some overlap between them.

The first order of business is to get the Viewbar (and our website) stable – with rotating ads.

  • Viewbar Stability: We will be releasing an updated version of the Viewbar software within a week that will take care of some of the remaining ‘bugs’, and we will continue to stabilize the software. If you already have the Viewbar, you do not need to do anything to get this new version, as your Viewbar should automatically self-update with it. For the most part it seems these remaining ‘bugs’ appear minor and only affect a very limited number of members. This is good. This means we can put our primary emphasis on the next phase of the Viewbar while leaving a small team to work on the minor bugs.

  • Website Stability: We will be making the Viewbar software available on one trusted alternate download site (we are picking it now and it will be all set up before we send a Viewbar download “reminder” email to the Membership). This should help our servers balance the website traffic with the stress of the download process. We will continue to make adjustments and improvements to our servers in order to improve performance for those browsing (so there are no disruptions to the sign-up process for new Members in the future).

  • Ad rotation: We are working with the ad server people to optimize this process. The way they initially rotated the ads was crashing their servers with all the Viewbars asking for ads, so they have needed to improvise. Now it seems that some Members are getting rotating ads and others aren’t, depending on browser settings and computer environment. They are working on solutions so their ads show up on all Viewbars, regardless of computer environment or settings. I do not know how long this will take, but we have seen a steady improvement in the number of users who get rotating ads, so it seems progress is being made.

The next phase for AGLOCO is the maximizing of Viewbar revenue. This is an important goal, as we have fairly fixed costs so the more revenue we generate (especially more revenue per Viewbar), the more each Member will receive. There are lots of steps that will need to be taken in the coming months to improve AGLOCO’s revenue including:

1. Improving our search and ad revenue sources and sharing agreements. As more Members use the Viewbar, our bargaining power grows.

2. Start the Viewbar targeting system. One part of this system will focus ads based on your searches and surfing. Another part of this system will focus ads based on where you live (of course, AGLOCO will need to have a contract with ad networks in each of these countries to provide local ads in local countries).

3. Better inform Members of the revenue generating opportunities on the Viewbar.

4. Continue to work with existing Members who have not yet activated their Viewbars. We expect that after the initial spike of downloads this process will be one of gradual adoption. New Members signing up will have access to the Viewbar right away.

5. Continue to make improvements to encourage continued viral growth of the AGLOCO Membership. This includes website improvements, increased Viewbar functionality, and an opt-in Member-to-Member communication system.

Maximizing revenue is extremely important to AGLOCO, since cash distributions will come from AGLOCO’s positive earnings (revenue exceeding expenses). There is some information available on the AGLOCO website and in previous posts to this blog, but I will talk more about this important stage of AGLOCO’s future in my next post. I won’t be giving exact payment dates nor a fixed hourly rate prediction (as AGLOCO cannot predict future revenues per Member), but I will talk more about how the distributions will work.

Brian Greenwald

AGLOCO Development Team

Friday, June 8, 2007

Download Your Viewbar

Some Notes From Viewbar Download Updates:

- I am happy to announce that the Viewbar has been released. (The software is functioning fine, but it appears to have overloaded the ad servers in the initial surge)

- ALL Members will be sent an email inviting them to download. Also, we will send additional emails to those who have not logged any time on the Viewbar servers, reminiding them to download their Viewbar (this will happen after the initial “rush” has passed)

- We have sent emails to a little over 1/3 of the Members.

- Right now we are giving almost instantaneous hour calculations on the account page. We will be changing this to daily updates (as it says on the account page) in a few days. We wanted to start with instantaneous so that early users would see that it is working, but when more and more people start checking hours it would overload our database server so we will go to daily (this impacts the back-end database load but doesn’t impact the website performance).

- Referral hours are calculated to the person who referred them at a 25% rate (so if one of your referrals surfs for 5 hours this will show up in your account as 1.25 hours).

- DO NOT DOWNLOAD THE VIEWBAR FROM ANY SITE OTHER THAN THE AGLOCO.COM MEMBER AREA!

- Your Viewbar should now say “Ads to appear here shortly, Click for Viewbar FAQ”.
If it does not say that or have an ad up, quit the Viewbar then using your start menu relaunch a new Viewbar (the AGLOCO Viewbar should be a choice in your start menu after download).

- As you can see, the ad servers are connected properly to the Viewbar, but the ad server folks are still working on rebooting the rotation of the ads from their end.

- We are aware that there is some backlog to access the website and download the Viewbar. As we say in our notification email (a “timed-out” or “no access” page may appear). If this happens, please try again after a short while.

- All of the preliminary Viewbar functions are there, but with the ad problems we will not be initially launching with the personalized ad targeting. We will continue to develop this capability after we have launched and when it is available the new version of the software will be incorporated into your viewbar automatically.

- If you have a Norton firewall you may be asked to allow access to “viewbar.exe” and “update.exe” (please check “Permit Access Always” for proper installation of the Viewbar).

- The Viewbar is currently available for Windows 2000, Windows XP, and Windows Vista and will work with IE (Internet Explorer) or Firefox browsers.

- We sincerely appreciate any bug reports we may not already be aware of or usage questions you may have. Please send them to both help@agloco.com .

Sunday, June 3, 2007

Viewbar Release This Monday (Tuesday in Asia)

If the transfer goes smoothly, the first download emails will be going out Monday morning California time (early Tuesday in Asia)

We have made a workaround regarding the ad server problem and we will finally be launching the Viewbar. Some, but not all, of our ad networks will be connected. These networks have enough ads on them, so we are comfortable releasing the software as we continue to work on the outstanding issues that remain with the other networks. All of the preliminary Viewbar functions are there, but with the ad problems we will not be initially launching with the personalized ad targeting. We will continue to develop this capability after we have launched and when it is available the new version of the software will be incorporated into your viewbar automatically.

Remember that this is the first version of the Viewbar (v1.0), and with the Viewbar being automatically self-updating software, gradual improvement (both aesthetically and functionally) will appear seamlessly (you also have an option to turn off this feature and ask for updates manually, though we recommend leaving the auto-updating feature active so that you always have the latest software as improvements are made).

This weekend the Viewbar download is being moved from the test servers to the main servers. We will NOT need to temporarily take down the web site as we had thought, so we will not be sending out an email warning on that. If the transfer goes smoothly, the first download emails will be going out Monday morning California time (early Tuesday in Asia).

Please remember:

If you have a Norton firewall you may be asked to allow access to “viewbar.exe” and “update.exe” (please check “Permit Access Always” for proper installation of the Viewbar).

The Viewbar is currently available for Windows 2000, Windows XP, and Windows Vista and will work with IE (Internet Explorer) or Firefox browsers.

I’m sure you are all just as ready for the Viewbar release as we are!

Brian Greenwald
AGLOCO Development Team